By now, you might already be aware that Instagram just released their latest feature which allows users to upload multiple pictures or videos in one post.
And so, you might already be wondering how this feature can impact your job as a freelancer. Yes, it can; if you use it effectively.
This article will give practical explanations on how freelancers can effectively use the latest Instagram feature.
One of the ways you can use this feature is by utilizing it for storytelling. Some of us already know the importance storytelling plays in our businesses. Even as a freelancer who works with different clients, you sometimes need to be able to tell a good story (with your write-ups, designs, photos, videos, contents, etc.) that your audience can resonate with and move them to like the brand and possibly be a customer of the business.
For instance, if you are writing an article about why people should try out a new product line your client just introduced, you can use this Instagram’s latest feature to tell a logical story; with each swipe talking about one main point before the other.
In addition, you can use this feature to give people insight on what it takes to do a task you do. Do you know you can also post multiple videos? For instance, if you are a freelance photographer who is looking towards attracting more clients and gaining more brand visibility on social media, you can post a tutorial video, pictorial, or ‘how-to’ video that can be in form of content marketing.
You can post multiple contents at once, and as people swipe, they see how you do some of works and learn or get useful tips, and at the same time, some might be interested in hiring you, seeing how you do what you do.
You can also use this feature to showcase your latest works in a portfolio-like manner: for instance, if you are a freelance writer, and you’ve just worked on some articles, you can take a screenshot of your articles on the website and upload all of them in a post, to create a slideshow.
In addition, for people like web developers or graphic designers; you can also post multiple screenshots of your work, e.g. a website you just worked on; showing the different aspects of the website, slideshow by slideshow.
You can also use it to market your freelance business. You can post multiple pictures of what you do and how you can be of help to your target audience, and the steps people can take to make inquiries, etc.
It is important to note that there are so many ways freelancers can make use of the feature, one of the things you need to do is to be creative with it and think of unique ways you can use it.
How will you be using this Instagram’s latest feature? Kindly share your tips with us in the comment box below! Thank you.