Digital marketing sums up the activities involved in the promotion of products/services using online digital technologies and other digital media including mobile phones as well as display advertising.
Digital Marketing is also referred to as online marketing, internet marketing or web marketing. Digital marketing assumed widespread use with the proliferation of smartphones and other devices, from the 2000s to date. In fact, statistics show that Digital marketing is still growing, with an estimated 4.5 trillion online adverts served in 2010.
Freelance digital marketing presents à host of exciting opportunities across many service/product sectors. For one, there are always projects to work on and businesses that need to expand their baselines as well increase sales revenues.
So if you have the skill, enthusiasm, and persistence to work as à freelance digital marketer, the following sites/portals are good places to getting your career rolling:
MediaBistro is à top-notch freelance portal in the world today.For starters, the website is well structured. There are section listings for à vast number of freelance jobs including digital marketing services.
From anywhere in the world, all you have to do is register with required details and state your level of expertise and area(s) of specialization.
Mashable is another rich platform for individuals seeking digital marketing engagements. For starters, the website divides into sections such as home, search, post resume and who’s hiring among others.
For digital marketing openings, interested individuals can head to the appropriate listing and apply.
With 1.5 million members worldwide, à million jobs completed and over 200 million USD paid out for completed projects, Guru is among the premier destinations for freelancer services.
Under the website’s listing for sales and digital marketing, you can find over 100,000 services and openings for digital marketing freelancers.
This platform might make à shocking entry on this list but Instagram’s place is well deserved. This social media platform suits the bill for à number of reasons. To start with, Instagram enjoys à commanding audience, with millions of people connecting to the application to view songs, videos, photographs among other items.
With features such as like buttons, stories for the day as well as the ability to follow and be followed, Instagram serves well as à medium to receive freelance digital marketing jobs across Africa and in the world.
Facebook is another veritable medium in landing freelance digital marketing jobs in Africa. With close to 2 billion active monthly users globally, with several hundreds of millions resident in Africa, Facebook is among the top platforms for business and personal advertising.
With an international reach, free page creation and advertising costs to suit any budget, clients often engage freelance digital marketing executives to help in promoting goods and services.
The other compelling features of Facebook for the average freelance digital marketer includes reaching custom/targeted audiences, gaining maximum visibility àt minimum cost, live marketing streams, chatbots as well as a quick and reliable feedback mechanism.
The following statistics are mind-blowing: The total number of people who use YouTube is put at 1,300,000,000. 300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on Youtube every single day. In an average month, eighty percent of 18-49 year-olds watch YouTube on à daily basis.
These figures show that Youtube ranks as one of the top destinations for digital marketing. In fact, scientists opine that people are more inclined to watching videos than reading written content.
With youtube, not only are the chances of getting à freelance digital marketing gig high, there are compelling reasons why one will succeed at it. Firstly, Youtube marketing confers an air/image of authority. Target audiences see and hear the marketer. Secondly, one can easily build trust and credibility with excellent pitches and quality products/services.
Google+ intended to rival Facebook as à premier online social interactive platform. While it is disputable whether or not t has achieved this aim, Google+ has found other applications.
Businesses find that Google+ has an effective indexing structure. This structure enables SEO based content feature at the top of rankings. Digital marketers can use these results to help with their marketing drives.
The other notable features of Google+ include extensive visibility of business/marketing profiles by friends within and without one’s inner circle as well as the availability of communities of people and professionals with varied interests.
With the communities, digital marketers can come across specific and engaged demographics, who may be in need of digital marketing services.
LinkedIn boasts of the world’s largest professional network online, with over 313 million members in over 200 countries and territories. These figures are complemented with other statistics including:
Professionals join the LinkedIn platform at a rate of more than two new members per second.
•LinkedIn attracts executives from many global Fortune 500 companies. These executives are active members on the platform.
•There are more than 1.5 million unique publishers actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform.
Freelance digital marketing professionals can leverage on the spread and reach of the platform to receive engagements and other marketing tasks. LinkedIn offers digital marketers an effective mix of media, partnerships and an increasing clientele base.
Snapchat has evolved from humble beginnings in 2011 as à photo/video sharing platform, to à notable marketing platform.
Digital marketers can utilize the platform to reach and engage with target audiences as well as clients in need of digital marketing services.
One feature of the application that digital marketers can use to great advantage is the time limit placed on the visibility of pictures/videos. Marketers can turn this restriction into à teaser, giving à hint of à product/service and eliciting further action by placing links to websites and blogs.
Pinterest offers another platform for individuals searching for freelance digital marketing engagements. For starters, Pinterest has à membership of over à 100 million active users.
These users are a mixture of young people, households with purchasing power and clients seeking to promote their products and services.