THE BEGINNER’S GUIDE TO BECOMING A FREELANCE DIGITAL MARKETER
Over the years, industries have experienced a digital disruption of how everything used to be and work. This disruption has greatly changed the marketing analytics set up of traditional marketing. As most consumers make their way to the internet and on social platforms, more industries are going digital to connect with a larger community of them. The demand for experts in digital marketers is on high demands, as most industries would rather have digital marketing individual specialists managing their campaigns than most advertising agency.
Digital Marketing is simply the promotion of brands and products on digital platforms. Being a digital marketer requires one to be consistent, willing to learn and ability to try out new projects on their own. First things to consider and work on if you want to become a digital marketer are:
Digital Terms
There’s no better way of learning the basics of digital marketing than in getting acquainted with most of the terminologies any marketer should know. Understanding terms like SEM, SEO, SMPs, SEO Tools, CPA, and others are a step every beginner should take if they want to start out on a good note.
Free Courses
Some websites such as digitaldeepak.com offer free courses and tools on digital marketing; others create webinars that you can subscribe monthly or yearly for. Also, Google analytics and Hubspot offers online training and certification for learning some functions and basics of digital marketing through their platforms.
Trends
Platforms that drive the most traffic for digital marketers such as Google, Facebook, and Twitter are always tweaking and their algorithms are always changing. Being on track and up to date with these changes is a good way to start your digital marketing journey as this doesn’t only make you seem like an expert, it also sets you apart from most digital marketers.
Networks
You have to attend hangouts & workshops and try as much as possible to connect with other digital marketers. This would help in greatly improving your skills as you stand a chance of getting digital tips and secrets and may ultimately meet an expert who might want to make learning digital marketing worth your while.
Personal Brand
Digital marketing is data and technical driven, that is to say, you need to have your own website or blog to start. You have to let people know that you can promote their products and brands. You will need to start by building your personal brand and promoting it. Create a blog, write and publish your journey and processes towards becoming a digital marketer. Don’t be worried over giving out too many tips. Most things you know as a beginner is already out there, so to capture an audience and keep them glued to your blog, show them you can carry them along too.
You need to also do a market survey to understand how competitive a digital marketing space is, and how you need to get ahead of others that have been there longer than you are.
There are also basic tools you need to have and some basic skills you need to know:
Content Marketing
You need to learn how to create valuable contents or products, publish them and how to retain your audience through a strategic distribution of such products or contents.
Social Media Marketing
Learn how the social media works and how to generate traffic from there and leverage on them to promote products and brands.
Digital Display Marketing
These are Google Ads pops. Every online marketing starts and ends with them, especially if you have a blog that needs to generate traffic and raise you some passive incomes.
Web Analytics
The internet is run on algorithms that no one can escape. It’s how the systems and servers are maintained and how it doesn’t shut down from an overload. Learning these analytics and how they work is something every digital marketer needs to know.
Search Engine Optimization (SEO)
Google has a SEO for their search engines. Learning this helps you understand how to rank your website on Google for more visibility and traffic, as this translates to more ways to monetize your website. Other honorable mentions are Email Marketing, Pin Interest Marketing and having a Facebook page for running your Ads and campaigns.
