Easy Steps to Finding Clients As a Freelancer in Africa

If you have been thinking about becoming a freelancer or you are already one but having a hard time getting clients and you are becoming worried about making sure that you have enough work to pay your bills, this for you.

In addition, if you are trying to sustain yourself without regretting leaving your 9 to 5 or thinking about applying for a job, then you need to read this.

Finding that first client is probably a lot easier than you ever thought. Here are some steps that I’ve tried and tested;

Have a conversation with your current or former boss

If you’re an awesome person at work or you have a good relationship with your employers. After leaving them, you might still have the opportunity to work with them because you know their projects, how their work process goes, and what they need. You’re a lot lower risk than hiring a new employee or outsourcing to someone else.

Apply caution though. Your company might not be too happy with your decision, and even though it’s in their best interest for their business to keep you around, their emotions might be in the way. Talk about why you went out on your own and the life you want to live and let them know you want them to succeed too and are willing to help.

Socialise with your peers

Attending conferences and networking events is a great way to meet the very people and these people might be overloaded with work. Don’t be shy, be upfront with what you’re looking for. After all, when subcontracting work, the primary contractor is likely making money off your time, so it’s a win-win for everyone.

Here are other reasons why networking is important for you as a freelancer in Africa.

Regardless of what country you are working as a freelancer from in Africa, there’s probably a bunch of monthly business networking events in your area. Dress sharp, go along with a stack of business cards, and project confidence when you speak. Again, don’t be afraid to let people know what you do and how you might be able to build a mutually beneficial relationship with them. Clients aren’t buying our work, they’re buying the benefits our work brings. Sell the benefit of working with you to them.

For example, let’s say you run into the owner of an accessories store. If you know how to put together or design an online store, advertise, or think that you’re above and beyond her abilities as someone who understands the Interweb, offer to help.

Forget the technical jargon, ask if he/she would like to give you a chance to increase business sales. Here’s a tip: Business owners really love being told that they can make more money.

Talk to family members and friends

As an African, the chances that one or more members of your family or friend run a business. Start with your immediate circle, pitch to them before trying to aim for big brands.

May the odds be in your favour.

Are you a freelancer in Africa? Share with us below how you have been able to sign up new clients in the past or recently, your feedback is important as it would help guide other readers as well.