The need to outsource work to freelancers has been on the rise for a couple of years now, and more laid-off or part-time workers are freelancing on the side for extra bucks.
Outsourcing is something a lot of big companies do today. It can help businesses grow in many ways: saving time and money and helping get new points of view and fresh ideas from outside.
Here are five (5) ways to convince a company to outsource and hire you as a freelancer –
- Familiarize yourself with your client’s business
Any organization would appreciate talking to a writer who appears to know his or her business and the industry in which it serves. You may also want to research recent jobs that the business might have posted to determine the type and scope of work.
Learning about the client’s business and its purpose in the industry will help you become fluent in your niche and the content that you write.
- Show them you’re an expert in your field
It is important to convince clients – especially ones who have never dealt with freelancers before – that you are going to do your job professionally. Professionalism should show in every aspect of your work: how you contact them, the way you address them, how your social media presence looks, etc.
If you have references or testimonials, this is a great bonus as well. Hearing from other satisfied customers is often the best way to let potential ones know that you are trustworthy. Don´t fall into common outsourcing mistakes!
- Be budget-sensitive.
Outsourced work always involves the issue of cost. Businesses that outsource work have budgets for each project. To stay competitive, find out how much your client is willing to invest per article or per project. As part of your bidding process, also educate clients about how hiring you is cost-effective and productive. You may not necessarily be the cheapest, but you are probably the most competent!
- Eliminate the fear of risk from the mind of your client
Clients know about potential risks, like being scammed or deceived. Transacting money online can cause business clients to worry over the possibility of being scammed or deceived from a freelancer with fake credentials and false pretences.
Do your best to reassure clients who feel hesitant about doing business online with a solid track record and a clean writing history, you can prove your reliability and trustworthiness.
- Observe the legalities.
When clients outsource work to you as a freelancer, it’s usually covered by the confidentiality clause. Some clients may ask you to sign a non-disclosure agreement or NDA. When this is the case, keep the project private and avoid using samples from the project for your portfolio unless it’s okay with the client.
Have you worked with clients who outsource for the first time? How did it go? Share your stories in the comment section below.