How To Build Your Exposure As A Freelancer

Just like any other business out there freelancing needs to seek exposure to gain more potential clients, getting started as a freelancer is a tedious task even if you have a long list of contacts who have been your customer for ages, that doesn’t mean everyone will just want to hire you.

In this blog post, you will discover 7 ways you can build your exposure for your freelancing business.

Not only will these tips get you in front of an existing and potential client, but it will also help ascertain your credibility and accountability –

1. Write for Magazines/Newspapers

You might be wondering how can writing for traditional get me exposure, I will tell you how.
Take a look at your local newspaper/magazine outlet around you I will bet you they are always looking for fresh and juicy content to publish. Seize the opportunity and pick a few that your target audience will probably read on a daily basis, and offer the newspaper/magazine an article every month for free.
Whatever you do, your articles should always be related to your freelancing work. And your byline should clearly indicate you’re a freelancer for hire

2. Deliver on your promises

You can’t build a freelancing foundation based on words – only action. Yes! you read right, clients have high expectations no matter how little the money they’re offering for your services.
Completing your commitments is a sign of professionalism, and by doing that you don’t raise up any red flags it shows that you can be reliable.

3.Build your online presence

We live in a computerized age, everyone nowadays is online so ‘why not stick while the iron is hot’ and connect with people around the globe.
Expand your reach and use your online presence to gain more exposure for your freelance services.

4. Give live training

This is another excellent outreach to gain exposure as a freelancer by organizing live events, particularly training sessions or seminars in your chosen field. Feel free to dish out your knowledge related to your field.
Always try and remember people like things that are not paid for so most likely your seminar will be crowded and word of mouth go a long way. This will help keep your name in people’s mouth for a long time.

5. Submit your articles to online directories

This is quite similar to traditional media, but the difference here is that it is a superb marketing strategy to get discovered by relevant people. Even if you have your own blog, article marketing will help you rank for competitive keywords.
This is so because article directories have high authority and page rankings, and thus are more likely to get good search engine rankings.

6.Invest in your brand personality

People will only interact with your freelancing business if you are relatable. Branding revolves around perception, every step you move towards represents your brand.
To differentiate yourself from your competitors, give your brand a personality.

7. Get noticed

How can I get noticed? This is how to go about it, build a website. Every freelancer needs a brand that works for them which will, in turn, bring revenue. Most likely, competitors are doing what you’re doing, what sets you apart is quality work, create quality work and interact with people on social media, also network with top people in your industry.