5 ALTERNATIVES TO MAILCHIMP

The advent of the Internet and other related services meant that humanity could communicate at the speed of a click of a mouse. This development gave rise to email marketing; where individuals and businesses advertised goods and services to existing/potential customers, in any part of the word!

MailChimp was founded in 2001 as a marketing automation platform and an email marketing service, MailChimp has and continues to help both small and large businesses take advantage of the digital economy. Within one year of its operations, Mailchimp grew its clientele base from 85,000 to 450,000. In just over a decade, Mailchimp began to dispatch over 10 billion emails on its platform, while adding almost 14,000 new customers daily! In this time Mailchimp has grown to become an industry leader in the email marketing world.

Just as every face is different, so is every company. If you feel that Mailchimp’s offerings do not work for you and your African freelance business, then here are some alternatives. There are alternatives to Mailchimp that offer comparable levels of service and one or more features that could suit your peculiar needs. Check out these other email marketing options:

HubSpot Marketing

If there is one email marketing platform giving Mailchimp a run for its money, then it has to be HubSpot Marketing. At its most basic, HubSpot provides excellent software capabilities that offer your freelance enterprise self-service business intelligence and web analytics reporting to measure the success of your website and online marketing efforts.

With HubSpot, you will be able to capture every qualified lead, identify potential leads and their activities, analyse and improve conversions among other functionalities.

HubSpot helps you achieve these objectives with features such as Auto-responders, Customer Surveys, Drip Campaign, Dynamic Content as Reporting Analytics.

The HubSpot platform is easy to use, and you have access to a supportive Customer Service team.

Marketing360

Are you seeking to bolster your email marketing operations? Look no further than Marketing360. This consummate email marketing solutions provider has received rave reviews for being a one-stop shop for your email marketing needs. Marketing360’s strong point centres on providing small and medium scale businesses world-class digital marketing software and highly skilled professional marketing services through a single, powerful, affordable platform. 

Reviewers are particularly pleased with the customer management/marketing staff, who engage with clients in a bid to understand their business and to proffer solutions tailored to their specific needs.Marketing360 offers functional features such as Calendar /Reminder System, Document Storage, Social media integration, Lead scoring and Marketing Automation Integration among others. Industry experts state that the Marketing360 platform is effective in overall use, scores high in ease of use and performs excellently on customer relationship/retention indices.

ConstantContact

ConstantContact’s main focus is to help your business with powerful email marketing. If you share such a mission statement as well, then you will do well to pitch tents with this email marketing platform. ConstantContact prides itself as not being your everyday marketing automation tool. Rather, your African freelance business can take advantage of effective, easy-to-use marketing tools to help increase sales, engage loyal customers, get new customers, and generate positive word-of-mouth referrals. And if indeed you’d like to make use of the platform’s autoresponders, get ready to enjoy personalised services like transactional triggers that capture milestones such as customer birthdays or loyalty anniversaries.

 Are you wondering what else stands ConstantContact in good stead and as a viable alternative to Mailchimp? Well, your business can receive plenty of mileage/visibility with features such as Image library, Event-triggered email, Reporting and Analytics, Template management, Landing pages/Web Forms as well as Mobile Optimized emails among others.

This email marketing software can be deployed readily over various channels including Cloud, SaaS and Web; Mobile-Android native and Mobile-iOS native. As a user of ConstantContact, you can keep in touch with the latest developments on the platform by attending documentation series, webinars and Live sessions.

 And the icing to seal the deal? ConstantContact has already stacked up incredible statistics including operating for 20 years in the industry, sending 200,000 emails daily on the platform, being available in 180 countries around the globe as well as posting a 97 per cent delivery rate.

Infusionsoft

Infusion soft credits itself as the all-in-one solutions provider in the email marketing space. In the same breadth, Infusionsoft automates your sales, marketing and business processes in one place, giving you the leverage and power you need to close more business and attract more customers with confidence. The infusionsoft software allows you extract the 25th hour in your day; in other words, Infusionsoft by Keap will help your African freelance enterprise Automate daily tasks and streamline sales with the platform’s sales pipeline, thereby increase your productivity and grow more sales in less time.

Maximise your presence and reach using Infusionsoft by Keap’s functional features including customer segmentation, Social media Integration, Task management and Marketing automation Integration.

iContact Email Marketing

iContact Email Marketing keeps its head high in the competitive space called email marketing. To whet your insatiable business appetite, consider that this email marketing platform gives users a 30-day free trial window to assess its services.

During this period, you can access an easy-to-use application, responsive customer support as well as delivery rates as high as 98 per cent, in your bid to grow your business and expand your customer base. iContact promises to partner with your freelance endeavours with the following key features: creating effective emails using practical tools, segmenting email lists with intuitive automation and boosting your ROI with value-added marketing services.

This list is by no means exhaustive, as there many other email platforms that suit every need and budget. If you know of any more, please do leave your contributions in the commentary section.